New owners, Debbie and Randy Bassette, purchased Bartonville’s “The Local” bar and restaurant with plans to transform it into a more upscale bistro. They approached Lettering Works to create a new brand showcasing the new name and vibe.
This new Milwaukee collection has been a secret work in progress since the beginning of development of the Chicago Product Line we launched just over a month ago. Following suite with both the Peoria Collection and Chicago Collection, this line of Milwaukee-inspired products also aims to promote community pride.
Lettering Works participated in our first Chicago market on Thursday, August 22nd, fully stocked with our new Chicago collection. The Sauced Mini Night Market at Sleeping Village in Avondale provided an opportunity to connect with other local makers, meet new Chicagoans, and debut our hand-lettered products in the Chicago market.
Before you contact any potential designer to help bring your brand to life (or refresh your current brand), it’s key to have a grasp on your business’s purpose. This blog post explores key takeaways from an in-person workshop that will help spark progress in your own journey to defining your business’s purpose.