Lettering works to establish Peoria singer-songwriter duo Projekts through professional new logo. Many local musicians don’t have easy access to lots of funds to build a brand and a business around their musical talents. Lettering Works partnered with Projekts to make their vision of having a professional look a reality.
A lot of planning and creativity goes into each logo I create. Even after we’ve nailed down the general layout and design direction of the logo - there are many variations that are created to test out potential designs even further.
Branding gets really fun when you can start applying the new look to a variety of products and pieces that may be needed in the future. For a small scale branding project like this one, no tote bags, t-shirts, or custom guitar picks are being ordered - but it is still fun to imagine and envision the possibilities through design. These concepts will come in handy later when the band is ready to grow their line of merchandise. These pieces are incorporated into brand guidelines that serve as the foundation for creating all sorts of marketing pieces, promotional items, and merchandise as the band moves forward in their career.
If you are in need of a new look that takes your band or business to the next level, get in touch with Lettering Works via our Contact Form about how we can help.